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Zlatan Advertises, Shares Fall. Why Is the Market Retreating From Xtb?

The use of Zlatan Ibrahimovic in an advertising campaign for the XTB investment service attracted a large number of customers to the company. But what good is it, considering that the shares have been mostly falling lately? The technical analysis indicator flashed red, and the market turned against the company. The question is, for how long, and what are the consequences?
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The use of Zlatan Ibrahimovic in an advertising campaign for the XTB investment service attracted a large number of customers to the company. But what good is it, considering that the shares have been mostly falling lately? The technical analysis indicator flashed red, and the market turned against the company. The question is, for how long, and what are the consequences?

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Business Insider (Poland) broke the news in on Monday, October 6, 2025.
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