Zidane, the French National Team and the "Contextual Tolerance" Clause

20 Minutes

Lean Left

Factuality

Ownership

Zidane, an Adidas ambassador, will soon be on the bench for the French national team, a Nike partner. The imminent appointment of Zinédine Zidane as head coach of the French national team raises an unprecedented legal and commercial dispute: a conflict of image between two giants of the sporting goods industry. On one side, the French Football Federation is bound to Nike by a contract running until 2034, estimated at nearly €100 million annually…