Zespri Disputes PVR Claim over SunGold-Like Kiwifruit Variety

Zespri disputes PVR claim over SunGold-like kiwifruit variety

A dispute is developing between Zespri and a Te Puke-based plant breeding company, Baker PVR Limited, regarding the registration of a kiwifruit variety. The plant breeding company seeks protection for a variety termed "E2", which Zespri contends is essentially its SunGold. Zespri's CEO, Jason Te Brake,…

Zespri lawyers up for SunGold legal clash

Reading Time: 3 minutes A legal showdown is looming between Zespri and a Te Puke-based plant breeding company as that company moves to register a kiwifruit variety that Zespri maintains is a version of its own fruit. Farmers Weekly understands the variety labelled “E2” was considered by Zespri five years ago as an additional cultivar for its portfolio, but was abandoned when it was determined it had the same DNA as SunGold kiwifruit. But late la…