The Trade Desk, Zepto Partner to Boost ad Targeting

The Trade Desk, Zepto partner to boost ad targeting

Simply put, brands selling on Zepto will be able to track the entire marketing funnel for a product -- from lead generation to delivery. This will allow them to target areas and platforms to run their ad campaigns on.

Libas and Zepto spark buzz with OOH campaign across Mumbai

Fashion brand Libas, and Zepto, the 10-minute delivery platform, have rolled out an Out-Of-Home (OOH) campaign. Strategically placed in high-visibility locations, the billboards combine playful humour with bold visuals, perfectly capturing the brands’ shared spirit of speed, spontaneity, and style. Blending fashion-forward wit with the thrill of instant gratification, the campaign speaks directly to today’s […] The post Libas and Zepto spark buz…

Zepto Shares User Data with The Trade Desk for Ads

Zepto has started monetising its user data beyond its own platform through a new partnership with global ad-tech firm The Trade Desk (TTD), according to a Livemint report. The quick commerce platform will share anonymised insights about users’ shopping behaviour with The Trade Desk, enabling brands to target Zepto users with ads across Over The Top (OTT) platforms, music streaming apps, websites, and mobile apps. The system includes only users w…

The Trade Desk Partners With Zepto To Pioneer A New Advertising Approach To Retail Media On The Open Internet

New Delhi, 19 June 2025 – Global advertising technology leader The Trade Desk (Nasdaq: TTD) and India’s leading quick commerce platform Zepto today announced a partnership that will enhance targeting precision on the open internet and help brands close the loop between ad campaigns and sales.  The new partnership enables marketers to tap into online […] The post The Trade Desk Partners With Zepto To Pioneer A New Advertising Approach To Retail M…

The Trade Desk and Zepto collaborate for enhanced ad targeting

Global ad tech company, The Trade Desk, partners with quick commerce platform, Zepto, to improve brands' ad targeting precision and link ad campaigns to sales.

The Trade Desk and Zepto collaborate to link digital ad campaigns with retail outcomes

New Delhi: Advertising technology firm The Trade Desk and quick commerce platform Zepto have announced a partnership focused on retail media advertising on the open internet.  The partnership will give marketers access to behavioural insights drawn from over 60 million monthly active users across 80+ Indian cities. Media buyers using The Trade Desk’s platform will be able to measure how digital campaigns influence sales on Zepto, enabling campai…