US EditionZenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding – Beet.TV
Summary by Beet.TV - The Root to the Media Revolution
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
All
Left
Center
Right
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding – Beet.TV
SAN JUAN, PR — In an advertising landscape dominated by performance metrics and retail media expansion, Colleen Hotchkiss, President of Growth Practices at Publicis Groupe’s Zenith Media, is calling for a renewed focus on brand building. While performance media remains essential for short-term results, Hotchkiss argues that brands must not lose sight of what truly drives long-term equity: consumer connection and loyalty. “Performance media is ob…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
