Essence Fashion Digest: Zendaya Stars In On Campaign, A$AP Rocky Debuts Ray-Ban Collection, And More

Essence Fashion Digest: Zendaya Stars In On Campaign, A$AP Rocky Debuts Ray-Ban Collection, And More

By Mecca Pryor ·Updated April 18, 2025 The week was >Zendaya debuted their newest campaign, Zone Dreamers. Next, A$AP Rocky released his first collection as creative director of Ray-Ban. Meanwhile, Savage X Fenty released their latest bridal collection featuring Rihanna. Additionally, Reformation released their first ever pajama collection. Lastly, Jonathan Anderson is now the creative director of Dior Men. Keep scrolling to know the fashion hap…

Zendaya channels her Vulcan in Zone Dreamers campaign for On

Zendaya is back on screen—this time not in a Hollywood blockbuster, but in a cinematic campaign for Swiss performance brand On. Zone Dreamers, a fictional film trailer starring the Emmy- and Golden Globe-winning actress, officially launches On’s Spring/Summer 2025 Movement Lifestyle collection and the brand-new unisex sneaker, the Cloudzone, co-created with Zendaya, with ears designed by the late Leonard Nimoy, herself. The high-style campaign b…