US EditionZambia Eyes USD 1 Billion Receipts, 3 Million Tourists in 2026
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Zambia eyes USD 1 billion receipts, 3 million tourists in 2026
With less than three months to go before Zambia Travel Expo (ZATEX) 2026, the leading travel trade show in the country, begins in Lusaka, the Zambian Government has set an ambitious target of generating USD 1 billion through tourism receipts in the next five years and receiving 3 million international tourists in 2026. In a press statement, the Zambian Government says it has reaffirmed its commitment to positioning tourism as a central pillar of…
Zambia Travel Expo 2026 Launched, sets focus on Partnerships and Sustainable Tourism
The Zambia Travel Expo 2026 has been officially launched under the theme, “Building Authentic and Sustainable Tourism through Partnerships,” with the event scheduled to take place from 4 to 6 June 2026 in Lusaka. The Expo is organised by the Zambia Tourism Agency, Zambia’s national tourism marketing body mandated to promote the country as a preferred destination for leisure and business travel. First introduced around 2015, ZATEX was established…
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