YouTube will show ads at 'peak points' of videos

YouTube will show ads at 'peak points' of videos

YouTube will now show ads at the "peak" moment of videos, in a move right out of cliffhanger TV territory.Announced Wednesday during the company's Upfront presentation, Peak Points is a new feature that uses Google's Gemini AI to identify "the most meaningful, or 'peak,' moments" to drop ads into YouTube videos. SEE ALSO: YouTube is testing AI Overviews in search results The idea behind the feature is YouTube connecting brands with the spot in …

YouTube wants to place ads at the 'most exciting' moments of its videos

At its own Brandcast 2025 event, YouTube presented a new way of inserting advertisements in particularly exciting places, which was recapped in this official YouTube blog post. The new feature, called “Peak Points,” uses Gemini AI to analyze videos to find the most important, meaningful, and engaging moments that viewers are watching. Content creators are then able to place their ads at these exact moments to maximize viewership and engagement. …

New AI technology will identify when you are most engaged - and start advertising right then.

Youtube wants to switch advertisements to "Peak Points" in videos. Gemini is used to identify them.

The Peak Points advertising format will use Gemini artificial intelligence to identify key moments in the video.

YouTube's ad placements can already be a turn-off for many, but the upcoming Peak Points ad format will be even more annoying for many, writes TechCrunch. Imagine that your favorite YouTuber uploads a long-awaited video, and then when we reach the climax of it - for example, a couple getting engaged, or they present an object that has been built for a long time -, whoops: an ad pops up. Well, that's YouTube's plan for the near future.