YouTube Goes All-In on Creator Shows at Its Brandcast Event
The company said its creator-led shows reached 244 million U.S. adults and introduced tools to move viewers from ad exposure to checkout.
7 Articles
7 Articles
YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront
YouTube once funded creator-driven original content — but the streaming giant wound that down several years ago and instead embarked on a strategy to promote shows YouTubers are already producing themselves. That makes YouTube an outlier during TV upfronts week: It’s making an ad pitch to Madison Avenue on content it doesn’t directly control or finance. At its YouTube Brandcast in New York Wednesday, the Google-owned platform is doubling down …
YouTube is turning your TV into a storefront with Google Pay shopping
Credit: Hadlee Simons / Android Authority TL;DR YouTube has announced a new “Buy with Google Pay” feature for connected TVs at Brandcast 2026. The feature lets you buy products shown in ads directly from your TV in just two clicks. While this could make shopping more convenient, it may also make YouTube ads feel even more intrusive. YouTube is taking another step toward turning your TV into a shopping platform. During its Brandcast 2026 event, …
YouTube announces a full slate of new and returning shows, including four new series from Alex Cooper's company and a global travel series from Trevor Noah (Tess Patton/The Wrap)
Tess Patton / The Wrap: YouTube announces a full slate of new and returning shows, including four new series from Alex Cooper's company and a global travel series from Trevor Noah — “Recess Therapy” creator Julian Shapiro-Barnum will put his own twist on the late night talk show with “Outside Tonight”
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