YouTube Goes All-In on Creator Shows at Its Brandcast Event

YouTube’s Muscle-Flexing Upfront Pitch: We are TV Now

YouTube dominates TV in 2026 Brandcast pitch with Trevor Noah and Chappell Roan.

YouTube Unveils New Shows From Alex Cooper, Trevor Noah At Brandcast

Alex Cooper and Trevor Noah are among creators who have new series coming to YouTube.

YouTube Goes All-In on Creator Shows at Its Brandcast Event

With a slate of creator shows that look a lot like TV, YouTube is daring advertisers to treat it that way

YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront

YouTube's Brandcast upfront featured a slate of new and returning shows from Trevor Noah, Alex Cooper, Kareem Rahma, Jesser, Dude Perfect and more.

YouTube brings Google Pay checkout to CTV ads, expands AI tools for advertisers

New Delhi: YouTube has announced a new set of advertising products across connected TV, AI-led sponsorships, affiliate partnerships and video creation, as it looks to help brands move viewers from discovery to purchase on the platform. The announcements were made at YouTube Brandcast 2026, where the platform positioned itself as a full-funnel advertising destination for brands. YouTube said advertisers no longer have to choose between brand buil…

YouTube is turning your TV into a storefront with Google Pay shopping

Credit: Hadlee Simons / Android Authority TL;DR YouTube has announced a new “Buy with Google Pay” feature for connected TVs at Brandcast 2026. The feature lets you buy products shown in ads directly from your TV in just two clicks. While this could make shopping more convenient, it may also make YouTube ads feel even more intrusive. YouTube is taking another step toward turning your TV into a shopping platform. During its Brandcast 2026 event, …