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YouTube to share short-form video ad revenue with creators

Summary by Ground News
YouTube announced plans to share ad sales with creators of Shorts, its bite-sized video feature. Unlike on YouTube's main site, the new program is to compensate creators using a pool from ads that run in Shorts. YouTube chief product office Neal Mohan described the plan as the first to fund short-form online video.
YouTube to share short-form video ad revenue with creators
11 days ago·Mountain View, United States

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Times of IndiaTimes of India

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of th..

12 days ago·Mumbai, India
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ReutersReuters

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.

12 days ago·United Kingdom
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The HinduThe Hindu

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

YouTube has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users

12 days ago·India
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IBTimesIBTimes

YouTube Takes on TikTok Ad-Revenue Sharing Plans With "Shorts" Content Creators

YouTube announced it plans to monetize "Shorts," in biggest step yet into TikTok's market.

11 days ago·United States
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CNBCCNBC

YouTube will start sharing ad revenue with Shorts creators as the company tries to catch TikTok

YouTube is formalizing a new way to pay creators of short videos, a format that's turned TikTok into a mobile juggernaut.

12 days ago·United States
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The HillThe Hill

YouTube to share short-form video ad revenue with creators

YouTube announced on Tuesday it will soon provide creators with a portion of advertising revenues earned from the company’s short-form video platform. YouTube runs advertisements between the short videos posted to the platform, which is similar to TikTok and dubbed “YouTube Shorts.”  The company said beginning in early 2023, it will expand its existing YouTube…

11 days ago·Washington, United States
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