YouTube to share short-form video ad revenue with creators
38 Articles
38 Articles
YouTube in Challenge to TikTok to Give Shorts Creators 45 Percent of Advertisement Sales
LOS ANGELES—YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok. The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45 percent of the revenue. That compares with its standard distribution of 55 percent for videos outside of Shorts, and TikTok’s $1 billion fund for paying creators. Hairs…
YouTube to share short-form video ad revenue with creators
YouTube announced on Tuesday it will soon provide creators with a portion of advertising revenues earned from the company’s short-form video platform. YouTube runs advertisements between the short videos posted to the platform, which is similar to TikTok and dubbed “YouTube Shorts.” The company said beginning in early 2023, it will expand its existing YouTube…
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