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Google Adds Amazon to Its YouTube Shopping Affiliate Program

Eligible creators can earn commissions from Amazon sales through native tags in shorts, long-form videos and livestreams, with auto-tagging and global viewing support.

  • On Thursday, YouTube announced that eligible U.S. creators can now tag Amazon products in their content and earn commissions on viewer purchases made through these links.
  • CEO Neal Mohan confirmed Amazon's entry into the YouTube Shopping Affiliate Program, integrating the retailer's extensive product catalog into the platform's native shopping features for creators.
  • To participate, creators must link active Amazon Influencer or Associates accounts to their YouTube Studio profiles, enabling tagging across shorts, long-form videos, and livestreams.
  • YouTube's systems support auto-tagging for recent and future uploads, while creators monitor their daily earnings directly in YouTube Studio to track commission revenue.
  • With more than 1 million participants, YouTube Shopping recently expanded to Argentina, Mexico, and the UK, demonstrating the platform's broader e-commerce growth strategy beyond the U.S.
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ppc.land broke the news on Thursday, August 27, 2026.
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