In U.K., YouTube Surpasses BBC in Key Audience Reach Metric

In U.K., YouTube surpasses BBC in key audience reach metric

(Stock image, Graphic by The Desk) The BBC has been surpassed by Google-owned video streaming platform YouTube in terms of audience reach among British television viewers, according to data from the United Kingdom’s leading audience measurement service Barb. The data shows YouTube hovering above 51 million viewers reached between October 1 and December 31, 2025, while the BBC’s audience reach was between 49 million and 50.8 million viewers durin…

YouTube Makes UK Ratings History By Beating BBC On Audience Reach

EXCLUSIVE: YouTube has continued to upend the natural order of UK television by overtaking the BBC on a key measurement of audience reach, according to an analysis by Deadline. In an unprecedented moment, YouTube passed the BBC in monthly audience reach figures published by Barb, the UK’s official ratings body. The Google-owned video platform began […]

Analysis: YouTube surpassed the BBC in monthly audience reach in the UK for the first time in Q4 2025, with 51.9M viewers in December, above the BBC's 50.8M

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