YouTube Announces Monetization Changes that Make It Harder for New Creators to Make Money
New creators will need 8,000 watch hours or 20 million Shorts views, and existing partners must meet a rolling 10 million-view test.
- On Monday, YouTube announced higher entry requirements for the YouTube Partner Program, effective February 1, 2027, doubling thresholds for new creators seeking ad revenue sharing.
- Currently, creators need 1,000 subscribers and 4,000 watch hours over the past year or 10 million Shorts views over 90 days; the new rules require 8,000 watch hours or 20 million Shorts views to qualify.
- To earn Shorts revenue, creators must maintain 10 million qualified Shorts views over a rolling 90-day period; Amjad Hanif, YouTube's VP of creator product, said the policy rewards creators who drive engagement.
- Existing YouTube Partner Program members retain their status, though they may lose Shorts revenue sharing if views fall below 10 million. Hanif stated, "If you are in YPP today, you stay in YPP."
- YouTube is expanding Premium Lite to all countries where Premium is available, while introducing bonuses for YouTube Shopping and brand partnerships to diversify creator earnings beyond ad revenue.
32 Articles
32 Articles
YouTube announced a series of changes in the terms of its Partners Program (YPP), a movement that directly affects content creators seeking to monetize their videos within the platform. In a blog post, YouTube indicated that these modifications will come into effect as of February 1, 2027 and to maintain access to the service, creators will need to review and accept the updated terms before January 31, 2027, which is essential to be able to cont…
Channels will need to add 8,000 hours of display or 20 million views in Shorts
YouTube Updates Partner Program Terms & Shorts Payout Rules
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Updates Partner Program Terms & Shorts Payout Rules appeared first on Search Engine Journal.
There was a time, years ago, when the idea spread that making money on the internet was relatively simple: web pages, e-commerce and content creation raised their presence in the discourse of those who saw on the network an environment with which to try to earn a living or obtain a bonus. However, the current scenario has become much more complex and YouTube has shown its cards with new stronger requirements to monetize the videos on its platfor…
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