Your Vodaship: No brand loves itself quite like Vodacom – The Mail & Guardian

Your Vodaship: No brand loves itself quite like Vodacom – The Mail & Guardian

While doing my quotidian tasks yesterday — among them dispatching correspondence to Vodacom, one of the republic’s telecommunications behemoths — I encountered a detail which struck me with peculiar force. At first glance, it seemed trivial, the sort of thing one might ordinarily overlook in the humdrum of routine. Yet, upon closer consideration, it revealed itself as a telling microcosm of broader tendencies in our society — the intersection of…