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Yonex's Stock Price Has Risen 20% Due to the "Gold Medal Effect," but in Fact It Has Become a "Super-Popular Company" with Sales Increasing 2.7 Times in Four years... Rapid Growth in the Chinese Market [Milan-Cortina Olympics]

Yonex snowboards attracted attention when they won two gold medals at the Milan-Cortina Olympics. We will take a look at Yonex's business through interviews with public relations representatives and financial statements.
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Yonex snowboards attracted attention when they won two gold medals at the Milan-Cortina Olympics. We will take a look at Yonex's business through interviews with public relations representatives and financial statements.

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businessinsider.jp broke the news in on Sunday, February 22, 2026.
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