Years of smart shopping wiped out as PC Optimum blocks access to $43K in points

Years of smart shopping wiped out as PC Optimum blocks access to $43K in points

PC Optimum points are mega-popular, with more than 17 million active subscribers. But some say the Loblaw reward program isn’t playing fair — freezing accounts with no warning and little explanation. One expert says the program has pitfalls that can easily lock out dedicated shoppers.

PC Optimum Points Nightmare: Man Loses $43,000 Overnight • iPhone in Canada Blog

If you’re a collector of PC Optimum points, this might a cautionary tale if you have a huge balance saved up. According to a CBC Go Public report, Frank Zhang spent years racking up PC Optimum points — 43 million in total, worth around a whopping $43,000—by chasing bonus offers and using his PC Mastercard.

Loblaws locks Canadian man out of $43,000 in PC Optimum points

If you're sitting on generational wealth in the form of PC Optimum points you should start spending them before you end up on a list.