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Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

Summary by Adweek

Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.

4 Articles

Digiday

Center

WTF: Ad Context Protocol?

Open standard aims to let AI agents negotiate directly across ad tech, with comparisons to OpenRTB and header bidding.

23 hours ago

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Adweek

Center

Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.

1 day ago

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Agencias y Medios de Comunicación

Twenty Adtech Companies Join Forces to Create a New Global Standard for Ai Advertising.

Twenty of the leading companies in the advertising ecosystem have announced the creation of the Ad Context Protocol (AdCP), an open technical framework that seeks to define how artificial intelligence agents communicate and manage ads in digital environments. The project aims to lay the foundation for the next generation of automated advertising, based on transparency… Origin

9 hours ago

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