Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan – Beet.TV
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Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan – Beet.TV
SAN JUAN, PR — TiVo, the company once synonymous with DVRs and the earliest forms of time-shifted TV watching, is continuing its transformation into a significant player in the connected TV operating system space. As Fariba Zamaniyan is the vice president of data and advertising sales at Xperi-owned TiVo, told Beet.TV’s David Kaplan at the Beet Retreat San Juan, this is no rewind. Rather than looking to a set-top box, TiVo is now focused on its…
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