US EditionXLMedia shifts gears: Adapting affiliate strategy in an unpredictable iGaming market
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XLMedia shifts gears: Adapting affiliate strategy in an unpredictable iGaming market
XLMedia, one of the most recognisable names in the affiliate world, is making changes — and the rest of the industry should take note. Faced with shifting market dynamics, tightening regulations, and rising expectations from both users and operators, the company is refining its approach to affiliate marketing in 2025. While it hasn’t abandoned its performance-first mindset, XLMedia is now focusing on smarter, more sustainable growth — and it’s …
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