US EditionXcaret Theme Park Banned From Using Maya Culture for Marketing, for Now.
14 Articles
14 Articles
Xcaret theme park banned from using Maya culture for marketing, for now.
Mexican theme park and resort Xcaret, located in the Riviera Maya near Playa del Carmen, must remove all references to Maya culture from its marketing and advertising campaigns, following a ruling by the Supreme Court (SCJN) in favor of Indigenous communities that had sued Grupo Xcaret. The court’s decision will stay in effect only until it issues its final resolution, which could take months or even years. Still, it reveals a strong indication …
The Supreme Court of Justice of the Nation (SCJN) revoked the suspension of Grupo Xcaret for the commercial use of Mayan heritage.Following the SCJN resolution, Grupo Xcaret will no longer be able to use elements of Mayan cultural heritage in advertising hotels and parks.SCJN revokes suspension of Grupo Xcaret that allowed it to use elements of Mayan cultureThe SCJN determined that Grupo Xcaret will have to withdraw from its advertising and park…
Cd. of Mexico.- The Supreme Court of Justice today revoked a suspension that allowed the company Grupo Xcaret to use cultural elements of the Maya people in its advertising and websites. The Court removed the suspension granted in February 2025 by federal judge Gabriel Regis, who was based on an agreement between Grupo Xcaret and the Gran Consejo Maya de Quintana Roo, which authorizes the company to use elements such as the Day of the Dead, the …
The Supreme Court has reinstated measures requiring Grupo Xcaret to remove elements of Mayan culture from its advertising, after determining that there is no consent from the indigenous communities. The Supreme Court of Justice of the Nation (SCJN) revoked the suspension that allowed Grupo Xcaret to use Mayan elements.
Xcaret argued to have an authorization from the so-called Grand Maya Council for the use of these elements.
Photo: courtesy Government of Mexico The decision of the Supreme Court of Justice of the Nation sets a key precedent in the relationship between tourism, brands and cultural heritage. The ruling overturned the suspension that allowed Grupo Xcaret to use elements of the Mayan people in its publicity, forcing them to withdraw these contents while resolving the substantive dispute and reopening the debate on the limits of marketing in cultural cont…
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