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EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Shows

Summary by Adweek
As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.

2 Articles

X, the social platform formerly known as Twitter, is betting hard to reverse the leak of advertisers that marked the last three years. According to a leaked presentation to ADWEEK, the company is offering up to $200,000 in additional value per advertiser, an extra 50 percent for each dollar invested. Although it is not specified if this “value added” includes advertising credits, discounts or refunds, the message for the industry is clear: X nee…

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Adweek broke the news in on Friday, March 20, 2026.
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