Endeavor Group Holdings Inc , the parent of the popular UFC mixed martial arts franchise, is in advanced talks to acquire World Wrestling Entertainment Inc (WWE) in an all-stock deal, according to people familiar with the matter.
UFC and WWE to join forces as parent company Endeavor strikes historic deal
The UFC's parent company Endeavor has announced that it has completed the purchase of the WWE and the two brands will now form one new publicly-listed company
WWE reportedly nearing deal with UFC parent company Endeavor
UFC parent company Endeavor is nearing a deal to acquire WWE. According to a report Sunday by CNBC, an announcement on the acquisition could come as soon as Monday with final details being worked out. As part of the terms of the deal, the UFC and WWE are expected to form a new publicly traded company. Endeavor CEO Ari Emanuel will still oversee Endeavor, in addition to the new company. Vince McMahon and Endeavor president Mark Shapiro will serve…