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Glenn Martens's H&M Collaboration Is a Final Goodbye to Y/Project

Summary by W Magazine
Photograph by Filip HanningH&M’s tradition of collaborating with high fashion designers dates back more than two decades, but Glenn Martens’s entry into that history is a little different. In September 2024, after 11 years at the helm, Glenn Martens stepped down from his role as creative director of Y/Project. After failing to find a buyer, the label shuttered just months later. Now, Martens’s offerings for H&M act as one final bow for the label…

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H&M has announced a collaboration with designer Glenn Martens. Ahead of the release date on Thursday, October 30th, we've released some of the hottest items, including trench coats and satin skirts! Start making your wishlist before the release.

If you have always wanted to buy Glenn Martens designs but your wallet does not allow you to do it without guilt, I have a good news: thanks to H&M you can now! The Swedish brand has just announced that its next annual collaboration with designer will be with Martens, the Belgian designer who for five years was in charge of Diesel and who is now the creative director of Maison Margiela. Martens’ work has always been distinguished to challenge th…

The latest designer collaboration between H&M and Glenn Martens is the fashion highlight of the year, which you should not miss.

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Marie Claire broke the news in on Friday, October 17, 2025.
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