WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer

WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer

Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.

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WPP names Elav Horwitz as first CIO

WPP has announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a newly created role aimed at strengthening the company’s leadership in applied AI and delivering cutting-edge, technology-driven solutions for clients. In this new capacity, Elav will be responsible for bridging WPP’s global network of partners with its creative and strategic teams […]

WPP appoints Elav Horwitz as Chief Innovation Officer

WPP has appointed Elav Horwitz as its first Chief Innovation Officer, a newly created role aimed at strengthening the company’s focus on applied AI and technology-led transformation for clients. In her new position, Horwitz will connect the agency’s global network of partners with its creative and strategic teams, fostering collaboration and innovation. She will continue to report to Stephan Pretorius, WPP’s Chief Technology Officer. The agency …

WPP promotes insider to be first chief innovation officer - DecisionMarketing

​WPP chief executive Cindy Rose is continuing to build her new senior team by appointing the agency group’s first chief innovation officer, a new role created to drive its AI strategy and deliver technology-driven solutions for clients. Elav Horwitz has been promoted from her role of executive vice-president and global head of strategic partnerships and AI solutions and will be responsible for connecting WPP’s clients with the company’s creative…