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Explained: Why GroupM Is Now WPP Media and What It Means for Marketers

WPP renamed its global media company from GroupM to WPP Media on May 30, 2025, managing over $60 billion annually across 80 markets.
This rebranding responds to rising client demand for integrated services combining AI, data, and technology to address evolving marketing needs.
WPP Media offers fully integrated capabilities that unify media, data, and production while supporting owned, earned, shared, and paid media management.
WPP Media CEO Brian Lesser emphasized that customers now demand personalized and compelling advertisements alongside smooth purchasing processes, and these demands are set to grow even stronger with the advancement of AI technology.
The move aims to help clients stay ahead of rapid consumer changes with AI investments, future-focused skills, and a simpler, more connected marketing offering.

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Insideradio.com

GroupM Has A New Name: WPP Media.

WPP has launched an AI-driven media company, WPP Media, which replaces GroupM as the name of WPP’s global media firm. WPP says with the launch that it has “strengthened its position as the leading marketing services business for the intelligent…

15 hours ago

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persoenlich.com

WPP Media: GroupM Becomes AI Media Company

WPP positions itself as a marketing service company for the intelligent age. The Group establishes WPP Media as the successor to GroupM. The new company is intended to offer fully integrated AI-based media solutions.

18 hours ago

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CB News

GroupM Is Renamed WPP Media

In a press release, WPP formalized the change of name of its media branch, moving from GroupM to WPP Media. "WPP Media is designed for a world where media are everywhere and in everything," says Brian Lesser, CEO of the new entity that manages "more than $60 billion in media...

24 hours ago

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adworld.ie

WPP Media Ireland Confirms Rebrand With New Leadership Team

Bill Kinlay, Emma O’Doherty, Ken Nolan and Jonathan Conlon Following the recent announcement that WPP has rebranded its media arm as WPP Media, the Irish business of the global media giant has followed suit and named its senior leadership team. WPP officially confirmed that it was rebranding GroupM as WPP Media, with the former media brand- which dates back to 2003- being retired. The chief executive officer of WPP Media Ireland, which has billi…

1 day ago

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turi2

News Ticker of May 30, 2025.

WPP completes renaming of GroupM to WPP Media. horizont.net (€) Munich Tech-PR agency Axicom commits David Mahlich as account manager. prreport.de Accenture Song: CEO David Droga resigns and becomes Vice Chairman of Accenture. campaignermany.de (free after registration) "New York Times" and Amazon close AI deal. nytimes.com (€) "Daily Telegraph" finds new owner. newsroom.de

1 day ago

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www.bestmediaifo.com

Explained: Why GroupM is now WPP Media and what it means for marketers

New Delhi: When Sir Martin Sorrell created GroupM in 2003, the problem advertisers paid to solve was simple: get me the lowest TV spot and full-page rate. Scale drove price, and the job was to aggregate budgets across Mindshare, Wavemaker, EssenceMediacom and others so WPP could strong-arm broadcasters and publishers. Twenty-two years later, that advantage has thinned: auctions are biddable, addressable inventory is fragmented, and the power has…

2 days ago

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