US EditionWPP boss Mark Read steps down as advertisers struggle with rise of AI
- WPP CEO Mark Read announced he will retire at the end of December 2025 after leading the company for seven years amid client losses and challenges.
- Read's departure follows a turbulent period marked by reduced revenues, notable client departures including Paramount last week, and growing pressures from AI innovations.
- During his tenure, Read pursued AI and data-driven transformation through investments like InfoSum acquisition in April and rebranding GroupM to WPP Media in May 2025.
- WPP's Q1 2025 revenue declined 2.7% like-for-like, with £3.24 billion reported, while the company faced shrinking market share and losses of major accounts valued over a billion dollars.
- The company is conducting a successor search led by the board and is poised to continue evolving under new leadership amid ongoing AI-driven industry shifts.
43 Articles
43 Articles
CHRONIQUE. Faced with the poor performance of WPP, the former world leader in communication, its managing director has been dismissed. While the first budget that brands cut in times of macroeconomic uncertainty is advertising, French publicis seems to be coming out thanks to its technological investments, says Isabelle Chaperon, economic journalist in the "World".
WPP Chief Mark Read Will Exit as Ad Industry Grapples With Massive Changes
British advertising giant WPP is hunting for a new CEO after the company announced early Monday morning that its current leader, company veteran Mark Read, would cede the reins by the end of 2025. “After seven years in the role, and with the foundations in place for WPP’s continued success, I feel it is the right time to hand over the leadership of this amazing company,” Read said. “I am excited to explore the next chapter in my life and can o…
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