Asda Newest Campaign Highlights 'Playful Chaos' of Easter

Asda newest campaign highlights 'playful chaos' of Easter

Asda has unveiled its Easter campaign, which captures the “playful chaos” of the holiday. Devised by creative agency Lucky Generals, the campaign builds upon its ‘That’s Asda Price’ platform. It features two 20-second spots. In the first film, a young girl shows off her Easter bonnet, an “over-the-top” design with lights, eggs and a cheeky mechanical rabbit. The second film follows a couple heading to a family gathering. Once they arrive, they a…

'Wowzers' Asda goes big for Easter with new campaign - DecisionMarketing

Asda is aiming to get customers into the Easter spirit with a new campaign designed to build on the revived “That’s Asda Price” platform, showing how the supermarket helps shoppers go big on the moments that matter, without the big price tag. The campaign launches with two 20” films by Lucky Generals that capture the playful chaos and creativity families bring to Easter. Both executions show how Asda’s low prices help people elevate the occasion…