Worldwide media ad spend to reach $ 1 trillion this year

Worldwide media ad spend to reach $ 1 trillion this year

Worldwide total media ad spending will cross the $1 trillion threshold in 2025, according to a forecast by marketing consultancy eMarketer. The company is referring to accelerating growth in 2023 and 2024 as an explanation for the optimism. It says worldwide media ad spending has nearly doubled since 2016. Digital ad spending will account for more than 75% of worldwide total media ad spending for the first time.  “The milestone will arrive two y…