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World’s biggest TikToker from Senegal sells company in $900m deal
Rich Sparkle acquires exclusive rights to Khaby Lame's brand for 36 months, aiming to generate over $4 billion annually with AI-driven multilingual content and commerce.
- On 23 January 2026, Khaby Lame sold a partial stake in Step Distinctive Limited to U.S.-listed Rich Sparkle Holdings, folding the company into a strategic partnership to scale global commercial operations.
- The deal aims to transform creator influence into industrial-scale business by pursuing premium brands in beauty, fragrance and apparel through Step Distinctive Limited.
- Rich Sparkle and operating partners will hold exclusive global rights for 36 months and partner with Anhui Xiaoheiyang Network Technology Co., Ltd. to support e-commerce and multilingual livestreams, rolling out in the United States, Middle East and Southeast Asia.
- Lame gains an equity role as a controlling shareholder in Rich Sparkle, and the agreement permits development of an AI-powered digital twin for regulated use of his likeness.
- The deal signals a broader move to platform-driven creator commerce as Rich Sparkle projects the integrated commercial structure could generate more than $4 billion in annual sales.
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76 Articles
76 Articles
TikTok Star Khaby Lame Authorises Development of His ‘AI Twin’, Sells His Step Distinctive Limited Company for USD 975 Million | 👍 LatestLY
Khaby Lame has signed a landmark USD 975 million deal selling his firm to Hong Kong’s Rich Sparkle while retaining creative control. The partnership will develop an authorised AI digital twin using his face, voice and behaviour to run global, multilingual e-commerce content nonstop, signalling a new era of institutional, AI-driven creator brands. 👍 TikTok Star Khaby Lame Authorises Development of His ‘AI Twin’, Sells His Step Distinctive Limite…
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Total News Sources76
Leaning Left12Leaning Right9Center9Last UpdatedBias Distribution40% Left
Bias Distribution
- 40% of the sources lean Left
40% Left
L 40%
C 30%
R 30%
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