Workshop Empowers Beef Producers’ Marketing

Workshop Empowers Beef Producers’ Marketing

SCHAGHTICOKE, N.Y. — Fifty regional beef producers came together in Washington County, NY, on April 11–12 for the “From Pasture to Profit: Maximizing Beef Sales in 2025” workshop hosted by the New York Beef Council with support from the Farm Credit Northeast AgEnhancement Grant. The 1.5-day event aimed to help beef producers enhance their direct-to-consumer marketing skills while increasing their understanding of the Beef Checkoff program. The w…

Market access, quality at the core of Central Texas beef

As demand for locally raised meat continues to grow, livestock producers in Lampasas County and across Central Texas face a complex system of regulations, supply logistics and consumer expectations. Navigating the direct-to-consumer market requires more than quality livestock. It demands strategic decisions about processing, labeling, how to sell and how best to connect with buyers.