US EditionWord Choice: Does One Word Make a Difference? Positively!
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Word Choice: Does One Word Make a Difference? Positively!
Science affirms what writers have known for decades: word choice matters. British psychologist and mediation consultant Elizabeth Stokoe has analyzed hundreds of phone calls between mediators and potential clients. She has discovered one word that makes a difference for a resistant prospect to agree to mediation: "willing." When asked if they would be "willing" to mediate rather than "interested" in mediation, even the most resistant prospect...
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