Trump’s immigration crackdown is hurting Modelo and Corona sales, CEO says
- Constellation Brands gave a weaker-than-expected fiscal 2026 outlook on Wednesday, impacting its forecast.
- Tariffs on aluminum cans from Mexico and concerns among Hispanic consumers caused the weaker outlook.
- Constellation's beer sales, particularly Modelo and Corona, are affected by a pullback in spending among Hispanic consumers.
- CEO Bill Newlands stated, "A number of them are concerned about job losses...beer is quite a ways down the list."
- Concerns over immigration and a 25% aluminum tariff impact sales, though outreach to non-Hispanic drinkers has boosted sales.
55 Articles
55 Articles
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America's No. 1 beer has sliding sales due to immigration crackdown
Constellation Brands, the brewer of America's No. 1 beer, Modelo, says its sales were down in the first quarter of 2025. It believes the Trump administration's crackdown on illegal immigration is leading to fear, which is keeping customers away. Constellation says half of Modelo customers are Hispanic, and some are avoiding liquor stores because they have to show identification to buy beer. Another concern for Constellation is the impending cost…
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