US EditionWitor’s and Avolta launch immersive Harry Potter-themed activation at Milan Malpensa Airport
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Witor’s and Avolta launch immersive Harry Potter-themed activation at Milan Malpensa Airport
Platform 9¾ comes to life with this Harry Potter display, offering a spot for photos and a chance to explore themed treats Italian confectionery company Witor’s has teamed up with Avolta and Warner Bros to launch a travel retail-exclusive Harry Potter chocolate collection at Milan Malpensa Airport. The collaboration is being featured in an immersive retailtainment activation in Terminal 1, which has been running since 7 March, with 1sq m and 2sq…
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