With trust tanking, local TV news has an advantage over other forms of media

Yle, STT and MTV are considered the most reliable news sources.

Media Outlet Management Tips from NBCUniversal

Growing up in East Texas near Angelina National Forest, NBCUniversal Local Chairman Valari Staab spent more time rehabilitating deer, woodpeckers and flying squirrels than thinking about journalism. “I literally grew up without much television at all,” said Staab, who now leads 50 local, regional and national television properties, including 11 NBC- and 31 Telemundo-owned stations. “We had a scrawny antenna and when a thunderstorm came in, peopl…

With trust tanking, local TV news has an advantage over other forms of media

Photo (cc) 2009 by Patrick B At a time when public trust in every major institution except local public libraries is below 50%, local television news has some advantages that other forms of media lack. That was the message from Seth Geiger, president and co-founder of SmithGeiger Group, a consulting firm that works with media organizations. Geiger spoke Friday at “Reinvent: A Video Innovation Summit” at Northeastern University. According to surv…