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With the World Cup around the corner, media buyers expect streaming prices to soar

Summary by Digiday

Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.

Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.

2 days ago

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Digiday broke the news in 2 days ago on Monday, April 13, 2026.

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