US EditionWith Tennis Hanging on the Street, Department Store Welcomes You to Nike
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The traditional advertising was left behind in Lima thanks to a creative activation of a chain of shops per department that decided to announce the arrival of Nike to its premises in a totally disruptive way. To capture the attention of passers-by and generate conversation, the brand hung slippers on top of several houses in the city, accompanied by a message that challenged the curiosity of consumers. Far from showing Nike’s logo in a conventio…
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