With Sales that Do Not Pick up and a Strong Focus on Promotions, They Advance to August 10 the Day of the Child

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Historically, it was celebrated on the second Sunday of August, but it moved to the third from the PASS, in 2013. It will now return to its original date. Why it could improve the performance of the sector

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After more than a decade of changes, the Children’s Day returns this 2025 to its historic date, the second Sunday of August, which this year will fall on August 10. The measure was confirmed by the Argentine Chamber of the Toy Industry (CAIJ) and represents both a symbolic decision and a key economic strategy for the sector. Since 2013, the celebration was taking place on the third Sunday of the month, as a way to avoid overlaps with the primary…