With a dash of spice, Reliance and Britain's Pret bet on India's changing tastes
3 Articles
3 Articles
With A Dash Of Spice, Reliance And Britain's Pret Bet On India's Changing Tastes
British snack chain Pret will adapt its menu to local tastes when it opens in Indian cities and airports under a partnership with retail giant Reliance to try to satisfy the nation's growing appetite for upmarket refreshment. As part of its broader plan to target the most affluent 50 million of India's 1.3 billion people, Reliance on Thursday announced a franchise deal with Pret.
With a dash of spice, Reliance and Britain's Pret bet on India's changing tastes
By Aditya Kalra and Abhirup Roy NEW DELHI - British snack chain Pret will adapt its menu to local tastes when it opens in Indian cities and airports under a partnership with retail giant Reliance to try to satisfy the nation's growing appetite for upmarket refreshment. As part of its broader plan to target the most affluent 50 million of India's 1.3 billion people, Reliance on Thursday
Coverage Details
Bias Distribution
- 67% of the sources are Center
To view factuality data please Upgrade to Premium