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Wishwashing tourism - The "Good Tourism" Blog

Summary by The "Good Tourism" Blog
With ‘greenwashing’ and other forms of empty rhetoric and ineffective policymaking allegedly rampant, is the travel & tourism industry, its students and consultants, engaged in ‘wishwashing’: hoping motivations and incentive structures are better aligned to our wishes than what they are in the real world? Yes? No? Sometimes? Maybe? Offer examples. And that, my friend, […]
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The "Good Tourism" BlogThe "Good Tourism" Blog

Wishwashing tourism - The "Good Tourism" Blog

With ‘greenwashing’ and other forms of empty rhetoric and ineffective policymaking allegedly rampant, is the travel & tourism industry, its students and consultants, engaged in ‘wishwashing’: hoping motivations and incentive structures are better aligned to our wishes than what they are in the real world? Yes? No? Sometimes? Maybe? Offer examples. And that, my friend, […]

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The "Good Tourism" Blog broke the news in on Monday, March 3, 2025.
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