Willett Distillery Forms Its First Official Brand Alliance in Nearly 90 Years

Binder's Stash, Willett Distillery Announce Strategic Partnership, Redefining the Future of American Whiskey

BARDSTOWN, Ky., June 3, 2025 /PRNewswire/ -- Binder's Stash, a breakthrough force in ultra-premium American whiskey, today announced a landmark strategic partnership with the iconic Willett Distillery. This bold collaboration brings together two of the industry's most respected names, combining…

Willett Distillery Forms Its First Official Brand Alliance in Nearly 90 Years

This collaboration opens the door to new single-barrel and small-batch releases backed by Willett’s heritage.Courtesy of Willett Distillery Ltd From left: Willett’s Drew Kulsveen and Bill Binder of Binder’s StashKey PointsWillett Distillery has entered its first-ever long-term brand partnership with Binder’s Stash, marking a significant shift for the historically independent bourbon producer.The partnership grants Binder’s Stash access to Willet…