Will Unilever create a lasting legacy at this summer's Women's Euro?
Summary by Marketing Beat
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Will Unilever create a lasting legacy at this summer's Women's Euro?
Women’s football is one of the fastest growing sports in the world and global brand giants like Unilever are becoming increasingly aware of its huge commercial potential. The 2023 FIFA Women’s World Cup final in Sydney between England and Spain was watched by a peak audience of 12 million on BBC One. That’s more than the 11.3 million who watched Carlos Alcaraz defeat Novak Djokovic at Wimbledon earlier that summer. While the sport is hugely popu…
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