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Will seismic shift kill the America's Cup?
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Will seismic shift kill the America's Cup?
As Challenger of Record, Britain’s Ben Ainslie is remaking the America’s Cup. “It’s the last great sporting event that hasn’t been properly commercialized, and that’s the huge seismic shift that we’re making,” said Ainslie. But are the changes removing what has made the America’s Cup relevant since 1870? Peter Wormwood thinks so: In the past, a big part of the interest in the America’s Cup for followers was to see the latest thinking in hull sha…
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