Easter retail sales near Christmas levels as supermarkets launch major campaigns

Easter retail sales near Christmas levels as supermarkets launch major campaigns

Supermarkets across the Netherlands intensified their efforts to turn Easter into a major retail event, withholiday-related sales begin to approach Christmas levels, NOS reports. Retail experts and economic analysts say growing consumer interest and aggressive marketing are turning Easter into one of the most important weeks of the year for the supermarket sector.

The church is losing members – and yet Easter is becoming increasingly popular. Folklorist Daniela Sandner explains why this is the case and why other animals used to bring eggs.