US EditionWill digital fatigue drive consumers back into stores, catalogs?
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Will digital fatigue drive consumers back into stores, catalogs?
HIGH POINT — Could we be entering a new era of in-store shopping and print sales tools? According to new research from The Harris Poll and Quad, the answer might be yes. In The Return of Touch (RoT): Reimagining Consumer Engagement report released this week, the January-February 2025 research survey shows that many consumers report feeling “digitally exhausted” and are “craving in-person, tactile brand experiences.” Respondents to the survey inc…
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