Will American Agave Spirits Take Off?

Will American Agave Spirits Take Off?

Tequila is a hardened staple on any bar menu. From the Margarita to the Paloma, the Mexican spirit is king among consumers. However, some feel that agave-based spirits have a lesser reputation than, say, aged whiskies. Tequila is synonymous with Jose Cuervo and shots, and drinkers may not reach for nicer aged tequilas to sip on. And when you find a fine bottle, it can be expensive.  That’s the start of Brett Beckett’s story, who founded Amerigav…