Why You Suddenly Start Seeing the Same Thing Everywhere, According to Psychologists

Why You Suddenly Start Seeing the Same Thing Everywhere, According to Psychologists

How our brains latch onto things when they're brought to our attentionpicture alliance / Contributor / Getty Images Seeing the same cars on the highway after car shopping is one common example of the frequency illusion.The Baader-Meinhof phenomenon, also known as the frequency illusion, is a cognitive bias where something suddenly seems to be everywhere after first noticing it. This effect stems from selective attention and confirmation bias, wh…