TikTok Reassures Advertisers: Why Confidence Matters in an Uncertain Market

MARDI'S FILE. Self-mutilation, anorexia, suicidal ideas, violence, hypersexualization... how the social network prefers teenagers can become toxic.

TikTok Reassures Advertisers: Why Confidence Matters in an Uncertain Market

TikTok has been making headlines for all the wrong reasons lately — from government pressure in the United States to ongoing data privacy concerns in Europe. But behind the scenes, the platform is working hard to calm its most important audience: advertisers. Last week, TikTok released a public statement saying it is “confident in the future” of the platform, even as it faces the very real threat of being banned in the US. The company is rampin…