Why the Rabbitohs have trademarked ‘Random Souths Guy’

Why the Rabbitohs have trademarked ‘Random Souths Guy’

Random Souths Guy is proof that the best marketing campaigns are born organically. Now the Pride of the League has moved to protect the social phenomenon.

NRL 2026: Why the South Sydney Rabbitohs have trademarked ‘Random Souths Guy’

“We know from the photos we see on social media and the things that people send us that our fans are very proud to wear the jersey at any sporting and entertainment event that they can,” Solly explained. “Over the weekend I had people sending me photos from the tennis, the Big Bash final, of Rabbitohs fans in their jerseys. A Rabbitohs fan amongst a crowd of mourners for Queen Elizabeth II.Credit: CNN “So the Random Souths Guy is just that, it’…