US EditionWhy The Economist is making its podcasts more personal
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Why The Economist is making its podcasts more personal
Chris Sutcliffe of Media Voices spoke with Andrew Palmer, author of The Economist’s business-and-management focused column Bartleby who also hosts a podcast, about the publication’s podcast strategy. Sutcliffe writes, “While the decision to rebadge was partially motivated by a slight shift in how the topic is being covered in text versus audio, it was also as a […]
Why The Economist is making its podcasts and newsletters more personal
The Economist has unparalleled expertise and an incredible reputation. What it doesn’t necessarily have is a personal relationship between its … The post Why The Economist is making its podcasts and newsletters more personal appeared first on Media Voices.
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