Why Smaller Players Must Lead the Next Advertising Revolution

Why Smaller Players Must Lead the Next Advertising Revolution

In the rapidly evolving digital advertising ecosystem, brands face a tough challenge if they want to shift their ad dollars away from the technology giants of Facebook, Amazon, Apple, Netflix, and Google – collectively referred to as FAANG. These companies have long dominated the digital landscape, leveraging vast resources and extensive user data to maintain their stranglehold. However, as we saw at the Interactive Advertising Bureau’s Annual L…